Fractional Paid
Media Director
Senior steering for already active accounts
Your team handles the daily execution. ADD Media provides the strategic oversight to ensure your budget is allocated effectively, your accounts are structured for scale, and your testing plans are built to drive measurable revenue. We align your paid media directly with your business profitability.
What We Add
What We Achieve
Media Planning
Developing macro-level channel plans and fluid budget allocation models.
Media Planning
Media spend is deployed where it generates the highest ROI and marginal return.
Account Structure
Implementing clean, simplified setups that allow platform logic to find high-value customers.
Account Structure
Increased revenue and improved ROIs through reduced auction overlap and better signal density.
Testing Frameworks
Building hypothesis-led testing plans for creative, landing pages, and account structures.
Testing Frameworks
A documented roadmap of winning variables that secures long-term profitability.
Budget Allocation
Managing dynamic spend shifts between channels based on real-time performance.
Budget Allocation
Efficient scaling that stays within your CAC and ROI targets.
Consolidated Account Logic
We refine account setups to move away from fragmentation, ensuring the platforms have the data density required to drive sales at target CPAs and ROI
Structure for Platform Efficiency
We ensure your accounts are built to handle scale without performance degradation. We focus on structure and reducing wasted spend.
Auction Competitiveness
We conduct deep-dive audits to identify and cut budget leakage, refocusing media spend on high-intent audiences, search terms and winning creative.
Structural Audits
Periodic technical reviews of your account setups to ensure they remain lean and highly efficient as you scale.
The Creative Roadmap
We design 30-60-90 day testing plans that prioritise the biggest levers: creative hooks, entertaining bodies, and impactful CTAs
Testing Plans Focused on Profitability
Scaling requires a repeatable process. We help your team move from anecdotal changes to a rigorous testing roadmap.
Standardised Process
We work with your team to professionalise how campaigns are briefed built and measured, ensuring every test provides actionable data for ROI.
Outcome-Led Reporting
Our frameworks focus on the metrics that matter to the business: revenue, net profit, and blended ROI, not just platform clicks.