Performance Marketing Services
ADD Media delivers director-level paid media strategy and execution for businesses that want clear thinking, senior ownership, and measurable growth. From consultancy to full hands-on leadership, every engagement is focused on commercial impact.
Fractional Paid Media Director
For businesses with existing execution capability looking for additional, advanced strategies and tactics, and/or continuous training to drive performance marketing forward.
Example Services:
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Ongoing paid media strategy
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Channel planning
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Periodic in-depth reviews and audits
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Performance and measurement direction
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Paid media and business goal alignment
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Testing and optimisation strategy
Delivery-Focused Support
For businesses that need experienced, hands-on support to implement campaigns, manage day-to-day optimisation, and deliver growth.
Example Services:
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Campaign setup, management & optimisation
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Ad copy, creative, & account testing
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Integration with existing team processes
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Performance reporting and insights
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Liaison with designers, developers, & third-party vendors
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Troubleshooting and resolving campaign issues
Hands-On Leadership
For businesses that want senior-level ownership of both strategy and execution to drive measurable growth without managing an agency or committing to additional full-time staffing.
Example Services:
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Paid media strategy + execution (full management or integration into the existing team)
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Account rebuilds and restructures
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Ongoing optimisation
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Reporting and performance insights
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Creative and landing page direction
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Liaison with developers, designers, and third parties
Looking for something more specific? ADD Media can tailor support to your business, from one-off audits and ad hoc projects to flexible senior leadership aligned to your goals.
Clarify
Understand exactly what challenge we want to resolve
Audit
Take a deep look at the current set up
Take Action
Implement changes and improve processes
Optimise
Take what we have done,
and improve on it
Review & Repeat
Check in on the goals, then make some more
Process & Implementation
At ADD Media, the work is never one size fits all. Every client comes with a different challenge, so the approach is shaped around what you need.
While the solutions are bespoke, there is always a clear process behind the scenes to make sure we understand the full picture and focus on the right things. It is a structured way of working that keeps the work clear, practical, and moving in the right direction.